Xiaohongshu advertising is a precise marketing and promotion service based on the Xiaohongshu platform. Through keyword targeting, feed exposure, and note-based promotion, it reaches high-intent users, increases brand exposure, drives traffic and conversions, and helps businesses and brands achieve sales growth. Xiaohongshu advertising precisely reaches its audience, deeply explores the value of Xiaohongshu advertising, and offers professional customization and diverse creative solutions to help brands soar in brand awareness and multiply sales!

Xiaohongshu Ad Types

**Site-wide Smart Advertising**

Ads are placed in the news feed and search scenarios, improving the performance and stability of individual campaigns.

**Search Promotion**

Search ads appear on the Xiaohongshu community's search results page.

**News Feed Promotion**

Xiaohongshu's trending ad slots, precisely targeting customers for high conversion rates.

**Video Stream Promotion**

Video stream promotion allows you to target video notes to a separate video stream.

**Fries Promotion**

A paid promotion tool that boosts individual notes, pushing them to the most relevant and high-quality audience.

What Xiaohongshu promotion services does East Point offer?

Professional Account Verification

We apply for Xiaohongshu Enterprise Account and official Blue V verification for you, customize your homepage menu, design an eye-catching logo and homepage image, and refine your business cards to optimize search results and strengthen your corporate image and brand effect.

Enterprise Account Verification

We apply for brand Blue V verification, customize a personalized homepage, and set up keyword packages including brand terms to give your enterprise account more brand exposure and attention.

Advertiser Activation

We help you quickly pass Xiaohongshu advertising verification, enabling convenient and efficient ad placement and accelerating brand communication.

Xiaohongshu Store Activation

We have dedicated personnel to quickly activate your e-commerce store, easily converting traffic into sales.

Precise Targeting

We provide granular ad targeting, achieving precise marketing through Xiaohongshu's unique DMP system. By combining multi-dimensional data sources such as user attributes, lifestyle stages, and shopping habits, and utilizing three major strategies—broadcasting, intelligent targeting, and custom targeting—we ensure that ads reach the most suitable target audience.

Xiaohongshu Advertising Implementation Methods

DMP (Audience Package) Targeting

We carefully screen user tags, combining user behavior and lifestyle stage data to identify and reach target audiences with high conversion potential, achieving personalized promotion.

Keyword Targeting

Using keyword interest targeting, we accurately capture and reach active user groups who have recently searched for relevant keywords. By promoting highly relevant content, we directly connect with user needs to maximize the effectiveness of precision marketing.

Information Flow Targeting

East Point analyzes user data and comprehensively utilizes broad targeting, smart targeting, custom targeting, and various filtering criteria (such as gender, age, and region) to reach your ideal target audience in a precise way.

Note Creativity

Our team, deeply rooted in Xiaohongshu's note-taking platform, creates high-quality, diverse notes for you. Combined with the platform's intelligent delivery system, this more effectively conveys brand messages and leverages its social sharing features to achieve word-of-mouth marketing of your brand message. High-quality content creation attracts user attention and increases ad conversion rates.

Text & Image Notes

Based on your business characteristics, we carefully select the hottest topics in the industry and quickly and reliably produce high-quality notes that meet the requirements of the Xiaohongshu platform using YIS.

Video Notes

We have a professional photography and videography team to plan high-quality video content for you, paired with excellent copywriting, to make your brand story resonate with people and further stimulate user interaction.

Data Insights and Analysis

We regularly provide you with multi-dimensional and multi-faceted analytical data and continuously optimize content and marketing strategies from a data perspective to enhance brand influence and user engagement, achieving your sales goals.

Essential Actions After Xiaohongshu Targeted Marketing: Data Insights and Analysis

**Note Analysis**

Analyze the data performance of each note, such as views, likes, favorites, comments, and shares, to identify which content is more popular and what kind of content generates more interaction; analyze user interaction (comments and sharing) to understand user needs and interests, and further adjust content strategies.

**Conversion Analysis**

Regularly provide you with tracking and analysis of advertising and e-commerce performance, such as ad click-through rate, conversion rate, ROI (Return on Investment), and product sales data. Continuously monitor the effectiveness of advertising and sales activities and adjust marketing strategies in a timely manner; analyze product sales data to understand consumer purchasing preferences and behaviors to facilitate inventory management and product optimization.

Fan Analytics

Provides detailed fan profile analysis, such as age distribution, gender ratio, and geographic distribution. Gain a better understanding of your target audience, enabling you to develop content and marketing strategies that better align with their needs and preferences. For example, you can adjust content style and themes based on user characteristics; and leverage geographic distribution data to promote relevant products or activities to users in specific regions.

If you would like to learn more about Xiaohongshu marketing strategies, or if you would like us to develop an effective and budget-friendly diversified marketing strategy for your brand, please contact us immediately.

Contact Number: 2331 3344

Email: sales@easttech.com.hk

Xiaohongshu is one of the most popular social media apps in mainland China and Hong Kong in recent years, attracting a large number of high-spending users, including post-90s from first-tier cities and overseas Chinese. At the same time, Xiaohongshu has become the main platform for mainland users to obtain information. If your business is considering entering the youth market or the mainland market, Xiaohongshu marketing is definitely an essential strategy.

What is Xiaohongshu Marketing?

Xiaohongshu marketing refers to a digital marketing approach that promotes brand exposure, product advertising, and user conversion through the Xiaohongshu platform. It focuses on authentic sharing, content-based recommendations, and trust conversion, making it one of the most mainstream content e-commerce and lifestyle platforms in mainland China. Businesses can collaborate with bloggers, KOLs, and KOCs, using notes, images, and short videos to naturally integrate products into lifestyle scenarios, attracting user attention, likes, saves, and inquiries, and ultimately driving store visits, purchases, or brand follows. Promotion methods include brand partnerships, store experiences, product reviews, event promotions, etc., with authentic content that resonates with users, builds trust, and drives strong conversion results!

The Marketing Potential of Xiaohongshu in Hong Kong

Xiaohongshu is a social platform that perfectly combines e-commerce and social functions. As of 2023, Xiaohongshu has over 260 million monthly active users, with around 70% being female, primarily aged 18-35, who are eager to seek product recommendations and lifestyle inspiration. In Hong Kong, the daily active users of Xiaohongshu are growing at a rate of 50%, and the user base is expected to exceed 2 million by 2025. This demonstrates that Xiaohongshu's marketing potential in Hong Kong should not be underestimated. For Hong Kong businesses, Xiaohongshu’s content ecosystem offers an opportunity to integrate brands with local culture, such as promoting the Hong Kong lifestyle or cross-border commerce, attracting the attention of young consumers from Hong Kong and mainland China.

Establishing a Xiaohongshu Business Account: The First Step

For Hong Kong businesses looking to market on Xiaohongshu, applying for a Xiaohongshu business account is a key starting point. The business account offers features such as data analytics, advertising placement, and official verification, enhancing the brand’s professional image. According to Xiaohongshu’s official report, content published by business accounts enjoys 30% higher exposure than ordinary accounts, with a 10% increase in conversion rate.


Five Big Red Book Business Strategies: Attract target customers
Segmented content marketing
Divide marketing content into multiple parts (such as product introductions, tutorials, user feedback) to gradually attract users. For example, the first part can show the appearance of the product, the second part shares how to use it, and the third part presents real cases or personal feelings. Data shows that structured content has a 20% higher completion rate than regular content. Hong Kong companies can incorporate local elements, such as taking product images against the backdrop of Hong Kong's living environment, to enhance their attractiveness.
Keyword and tag optimization
Insert keywords in the title and body, and use tags for popular searches (e.g., #香港生活, #美妝推薦, #小眾拍照地, #香港旅行, #香港購物等等) to increase search visibility. Studies have shown that post click-through rates for optimized tags increase by about 15%.
KOL/KOC cooperation to increase UGC promotion
KOL/KOC on Xiaohongshu is an important communication bridge to promote the brand. The number of active KOLs on Xiaohongshu's Hong Kong platform exceeds 6,000. Hong Kong companies can collaborate with local KOLs/KOCs to produce product experience content, or encourage other users to join in and share their impressions, generate authentic communication content (UGC), and tag their brands. This type of shared promoted content typically has a 10% higher engagement rate than the brand's own promoted content.
Interaction and event marketing
Holding raffles, Q&A interactions, or topic challenges (such as #我的港式生活) can increase account activity. Accounts with high interaction frequency grow their followers 15% faster than ordinary accounts. For example, businesses can initiate consecutive challenges in multiple stages, encouraging users to participate in each stage.
Advertising and data analysis
Xiaohongshu Enterprise Account supports precise advertising, and companies can set targets based on user age, region (such as Hong Kong) and interests. For example, a beauty ad for women aged 18-35. Data shows that the conversion rate of Xiaohongshu's precision advertising is 25% higher than that of ordinary posts. At the same time, enterprises can use the background data analysis function of the enterprise account to track and compare the performance of posts and optimize strategies.

East Point customizes Xiaohongshu marketing plans and professional agency operation services to allow your products to win voice and sales on the platform. The professional team will take you to avoid traps and successfully grab Xiaohongshu! Welcome to inquire!

- Xiaohongshu Enterprise Account Operation on behalf of the company
- Xiaohongshu blue tick certification
- Xiaohongshu Internet celebrity planting grass
- Xiaohongshu Internet celebrity visits the store
Telephone : 2331 3344
Whatsapp : 9440 1313
Sales Department: sales@easttech.com.hk

East Point provides comprehensive marketing services for Xiaohongshu, including WeChat Official Account setup, content creation, influencer collaborations, Xiaohongshu advertising, customized Xiaohongshu marketing strategies, Xiaohongshu advertising account opening, and one-on-one dedicated service. With offices throughout Mainland China and Hong Kong, we offer over 17 years of digital marketing experience – your confidence is guaranteed!

Through our Xiaohongshu post and video services, you can fully leverage this popular platform in Mainland China and Hong Kong to enhance your brand awareness and recognition. We have a team with a high rate of original content creation and expertise in the Mainland market, enabling us to create content that aligns with the platform's style, attracting your target audience and increasing brand awareness.

Learn about our Xiaohongshu services in one minute!

Want to boost your sales? Xiaohongshu services can help! Through our services, you can increase brand exposure, attract more potential customers, and improve your sales. Services include top-tier lead generation packages, post design and short video shooting packages, and KOL services. Contact us today and let us help you succeed on Xiaohongshu!

Comprehensive Xiaohongshu Account Activation

If you don't yet have a Xiaohongshu account, or need to activate specific features, we can help you quickly activate your account and unlock full functionality, such as opening a store, running Xiaohongshu ads, enabling live streaming, and accessing backend data, ensuring you can fully utilize Xiaohongshu's promotional and marketing potential.

Account Optimization and Maintenance Services

Encountering various issues while operating your Xiaohongshu account? We regularly maintain your Xiaohongshu account, providing inquiry and maintenance services; directing customers to WeChat, WhatsApp, Facebook, etc. for direct contact; resolving traffic restrictions; providing account diagnostic services, professional analysis of your Xiaohongshu account, and providing monthly reports; resolving abnormal violations and easily passing approvals. We also continuously monitor trends and user feedback, and adjust and optimize as needed to maximize your exposure and influence.

Comprehensive Top-Tier Traffic Generation Services

Comprehensive top-tier traffic generation services utilize various advertising system tools to increase exposure and genuine page views. This service aims to help your content or products trend, expand reach, and increase likes, favorites, comments, page views, and follower count in multiple ways. Professional Account Management Services

Our comprehensive account management services include: post and video promotion, comprehensive positive reviews and reputation building, original content post design services, Xiaohongshu-style short video shooting services, KOL influencer marketing and in-store services.

We have a professional team in mainland China with in-depth understanding of the culture, trends, and preferences of the Chinese market, enabling us to fully manage and operate your Xiaohongshu account daily. We will develop promotional strategies and create engaging content based on your needs to ensure your account remains active and continues to grow.

What is Xiaohongshu?

Xiaohongshu is a legendary app in China, boasting 200 million monthly active users in 2022.

Xiaohongshu is a popular lifestyle-sharing platform among China's new generation. It's like a hybrid of Facebook and Instagram, allowing users to share their stories through text, photos, and videos. If you have a good business idea, you can even use Xiaohongshu as an e-commerce platform to sell products.

Why is Xiaohongshu influencer marketing or product seeding necessary?

Xiaohongshu is not just a social networking platform, but also an e-commerce platform. It primarily focuses on user experiences related to beauty, fashion, and all things trendy. Users can share their lifestyles, clothing, food, product reviews, and shopping experiences. Xiaohongshu has rapidly risen to fame and become an extremely popular and difficult-to-replicate social media platform. Users actively share their lives, daily experiences, or business operations in different communities within Xiaohongshu. Meanwhile, popular Xiaohongshu users have become influencers on the platform. These influencers actively share their shopping recommendations and store reviews, allowing viewers to directly purchase products within the platform or search for trending topics and tags on other e-commerce platforms. This has created a unique Xiaohongshu KOL marketing model, and we are more often referred to by marketing themes.

Who are the target audiences for Xiaohongshu KOL influencer product recommendations?

Young women born in the 1990s are interested in topics ranging from fashion and beauty products to quality restaurants, unique shops, and interesting travel experiences. Over 60% of Xiaohongshu users are born in the 1990s, and a staggering 71% have a high level of education (university or above). While female users still make up the majority (70%), male users are gradually increasing to 30% through continued efforts.

Xiaohongshu KOL Influencer Marketing

This is the most natural way to promote your products through Xiaohongshu KOLs. Influencers share their user experiences through text, photos, and videos to sell products, creating the most authentic and user-relevant sharing for brands, products, and services. Contact us now for more information on Xiaohongshu influencer marketing!

Don't know where to start with Xiaohongshu influencer marketing? | Talking to each influencer individually is too time-consuming? Through East Point—Xiaohongshu's official advertising agency—we help you establish yourself on Xiaohongshu and promote your business to over 600 million active Chinese consumers!

Services Offered:

Xiaohongshu Marketing—High-quality content + traffic, effectively increasing brand awareness and conversion rates.

Comprehensive Marketing

We manage Xiaohongshu advertising, using data-driven strategies to enhance brand exposure and conversion.

Business Growth

We help overseas companies open official Xiaohongshu accounts and brand tags, strengthening trust and interaction.

Content Marketing

As an official Xiaohongshu agency, we help you leverage brand, KOL, and user content to enhance consumer trust.

Xiaohongshu Business Account Services

We provide comprehensive support, covering the application, setup, verification, and ongoing management of your Xiaohongshu business account to ensure its smooth operation.

5. Xiaohongshu KOL/KOC Marketing

Leverage influencer marketing to maximize your impact in the Chinese market. We help you connect with suitable KOLs/KOCs to create high-quality content and precisely influence your target consumers' purchasing decisions.

6. Xiaohongshu Advertising

Use Xiaohongshu advertising to enhance your brand awareness in the Chinese market. Attract your target audience through high-quality content and targeted traffic, thereby driving conversions.

Today, Chinese social media platforms like WeChat, Douyin, Xiaohongshu, and others are teeming with various promotional methods and a diverse array of online influencers. Undoubtedly, word-of-mouth marketing plays a crucial role in customer decision-making. Research on the Chinese influencer market indicates that approximately 30% of consumers' purchasing decisions are influenced by influencer reviews or recommendations.

In recent years, influencer marketing in China has become an indispensable business promotion tool, encompassing various platforms such as influencer articles, store visits, product reviews, influencer seeding, and the burgeoning live-streaming e-commerce. Finding suitable influencers for promotion can consistently achieve faster and more precise conversion rates than selling advertising in large physical stores or magazines.

How to leverage Xiaohongshu for unique promotional features?

"Planting Seeds" as a Consumer-Driven Approach

"Planting seeds" has become an important method of consumer guidance. Influencers share product reviews and usage experiences through "planting seed notes," and even collaborate with brands to launch exclusive promotional campaigns, a low-cost way to attract users. This effectively raises fans' attention to brand products, attracts potential customers to watch product introduction videos and share them, thereby driving traffic to the brand page.

Shopping Guides and Strategies

Xiaohongshu has become a search engine for the younger generation, with 50% of Xiaohongshu usage being for searching information and using it as a shopping guide. Users may also browse out of boredom to explore trending topics. A constant stream of information spreads through this ecosystem, providing brand exposure while also stimulating users' purchasing desires, achieving a "purchase" effect. UGC (User-Generated Content) as the Main Driver of Brand Buzz

By leveraging KOC/KOL communities for product seeding, promotional content is integrated into everyday life sharing notes. This creates a sense of authenticity through word-of-mouth, resonating with consumers. Xiaohongshu uses a recommendation mechanism; notes receiving numerous likes, shares, or follows are considered valuable articles and are not only recommended by the platform but also pushed to more users. Therefore, creating "viral" notes is a key strategy.

Social E-commerce

Xiaohongshu combines social and shopping functions, allowing users to share experiences, reviews, shopping guides, and other content on the platform. Brands can create their own e-commerce platforms, where users can directly click on links or embedded purchase buttons to access product pages and complete purchases. Xiaohongshu notes and the online store seamlessly integrate, converting social media interaction into actual sales and significantly improving conversion rates.

East Point's China marketing team creates a comprehensive Xiaohongshu promotion solution for your brand, providing a one-stop service to connect you with a market of 200 million users.

2026 Xiaohongshu Marketing Methods: Xiaohongshu Influencer Marketing

East Point Xiaohongshu Promotion, Marketing, and Operations - Xiaohongshu Advertising and KOL Marketing. We have an extensive network of influencer (KOL) contacts in China. No matter which industry you want to target, or what platform or influencer level you are looking for, we can meet your needs! Unlock the power of Xiaohongshu marketing and let your brand shine in the Chinese market through Xiaohongshu marketing and search advertising!

What is Xiaohongshu?

Xiaohongshu is a legendary app in China, with 200 million monthly active users in 2022.

Xiaohongshu is a popular lifestyle sharing platform among China's new generation. It's like a hybrid of Facebook and Instagram, allowing users to share their stories through text, photos, and videos. If you have a good business idea, you can even use Xiaohongshu as an e-commerce platform to sell products.

What is an Influencer (KOL)?

An influencer, also known as a KOL (Key Opinion Leader), is an expert in a specific field, but now it mostly refers to individuals with a huge influence on social media. Their comments, recommendations, or opinions can often have a positive impact on products or services through Chinese social networks.

Influencer marketing is considered more influential and effective than traditional advertising because influencers can connect and gain recognition from their followers on Chinese social networks. Through the influence of the fan economy, Chinese influencer marketing has developed into a multifaceted promotional approach, including advertorials, product seeding, brand integration, and live-streaming e-commerce.

Why is influencer marketing or product seeding on Xiaohongshu necessary?

Xiaohongshu is not just a social networking platform, but also an e-commerce platform. Xiaohongshu primarily focuses on user experiences related to beauty, fashion, and all things trendy. Users can share their lifestyles, clothing and food, product reviews, and shopping experiences. Xiaohongshu rapidly rose to fame and became an extremely popular and difficult-to-replicate social platform. Users actively share their lives, daily experiences, or business operations within the different communities set up on Xiaohongshu. Meanwhile, many popular Xiaohongshu users have become influencers on the platform. These Xiaohongshu influencers actively share their shopping recommendations and store reviews. Viewers can directly purchase products on the platform or search for trending topics and tags from Xiaohongshu on other e-commerce platforms. This has created a unique marketing model for Xiaohongshu KOLs, and we are more often influenced by marketing themes.

Who are the target audiences for Xiaohongshu KOL influencer recommendations?

Young women born in the 1990s are interested in topics such as fashion, beauty and cosmetics, quality restaurants, specialty shops, and interesting travel experiences. Over 60% of Xiaohongshu's users are born in the 1990s, and a staggering 71% have a high level of education (university or above). While female users still make up the majority (70%), with continued growth, male users are gradually increasing to 30%.

Xiaohongshu KOL Influencer Marketing

This is the most natural way to promote your products through Xiaohongshu KOLs. Influencers share their user experiences through text, photos, and videos to sell products, creating the most authentic and user-relevant sharing for brands, products, and services. Contact us now for more information on Xiaohongshu influencer marketing!

East Point, a Hong Kong-based Xiaohongshu (Little Red Book) promotion company, helps you instantly boost your business! We primarily create buzz for your stores, build reputation through Xiaohongshu KOLs, promote your brand, surge foot traffic, and turn your store into a must-visit Instagrammable spot! Xiaohongshu promotion prices start from just $8500! We offer KOL (Key Opinion Leader) product seeding, KOC (Key Opinion Consumer) sharing, restaurant or store reviews, helping you expand into the Chinese market!

Comprehensive Xiaohongshu Promotion

Xiaohongshu boasts over 300 million users, the majority of whom are young people in China. Nearly 80% of Xiaohongshu users are under 30 years old, and over 70% are female. Xiaohongshu's high penetration rate among young people in China reflects its dominant position in the youth market. Xiaohongshu combines social media with a shopping platform, attracting users to create content while also being drawn in by other users' shared experiences, thus becoming consumers again, forming an excellent and multifunctional platform. Xiaohongshu's characteristics allow you to discover a large number of potential customers. By targeting your specific customer base and leveraging Xiaohongshu's features, you can penetrate the Chinese youth market.

Excellent copywriting, rich product information, and engaging discussions are key to successful Xiaohongshu promotion. Attracting target audiences, discovering potential customers, and increasing brand exposure are crucial for building brand value. Leveraging the platform's users' love of sharing and discussion transforms the brand into a focal point of conversation, generating attention.

**Not Bound by Traditional "Hard Advertising" Models**

Through opinion leaders (OILs) and soft promotion, discussion and word-of-mouth are generated, leading to widespread dissemination of brand information in a short period. Publishing high-quality posts leverages the powerful influence of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) in the Chinese online world, planting seeds of interest within social media, making brand products trending topics, and stimulating user attention and purchasing desire.

**Considered a Trusted Search Engine**

From shopping guides, food reviews, travel guides, beauty and fashion tips, to product sharing, information can all be found on Xiaohongshu, making it a search platform for exploring a better life. Xiaohongshu users are a young, high-end consumer group pursuing a refined lifestyle. Therefore, Xiaohongshu promotion is an important channel for businesses entering the mainland China or Chinese-speaking markets and driving traffic.

**How ​​to Utilize Xiaohongshu's Unique Promotional Features?**

Xiaohongshu "Planting Seeds"

Consumer-Driven Guidance

"Planting seeds" has become an important method of consumer guidance. Influencers share product reviews and usage experiences through "planting seed notes," and even collaborate with brands to launch exclusive promotional campaigns, a low-cost way to attract users. This effectively raises fans' attention to brand products, attracts potential customers to watch product introduction videos and share them, thereby driving traffic to the brand page.

Exploring Life

Shopping Guides and Strategies

Xiaohongshu has become a search engine for the younger generation, with 50% of Xiaohongshu users searching for information and using it as a shopping guide. Some even browse casually to explore trending topics. A constant stream of information spreads widely through this ecosystem, providing brand exposure while also inducing users' shopping desires, achieving the "planting seed" effect.

UGC (User-generated content) as the Main Driver of Brand Buzz

Through KOC/KOL communities for planting seeds, promotional content is integrated into lifestyle sharing notes, creating a sense of authenticity through word-of-mouth and resonating with consumers. Xiaohongshu uses a recommendation mechanism; notes that receive a large number of likes, shares, or follows are considered valuable articles and are not only recommended by the platform but also pushed to more users. Therefore, creating "viral" notes is a key strategy.

Social E-commerce

Xiaohongshu combines social and shopping functions, allowing users to share experiences, reviews, shopping guides, and other content on the platform. Brands can create their own e-commerce platforms, where users can directly click on links or embedded purchase buttons to enter product pages and complete their purchases. Xiaohongshu notes and the online store are seamlessly integrated, converting social media interaction into actual sales and significantly improving conversion rates.

As the gates between China and Hong Kong open, the “Xiaohongshu” platform has become the tourist guidebook for mainlanders who visit Hong Kong. One of the recommended places to visit include the Bank of China in China Hong Kong City in Tsim Sha Tsui. In April, there was a day when there was a long queue waiting for the bank to open, the majority of which are mainland tourists.

There are tourists who explain that they have read good comments on Xiaohongshu commending the good service of the China Hong Kong City bank branch, therefore everyone has been trying to open their bank accounts here. On “Xiaohongshu”, you can see that the tactics written by the mainland online users are very thorough, including the walking routes, information required for opening accounts, to the travel timetable.

中港兩地恢復開關，廣受內地人歡迎的社交平台「小紅書」成為內地旅客來港遊玩的攻略天書。其中中國銀行中港城分行是小紅書推介的地點之一。四月時有天銀行未開門前已經大排長龍，大部分為內地旅客。

有旅客解釋，在小紅書看到網民讚揚中港城分行的服務好，所以個個都在這開戶口。翻查「小紅書」可發現內地網民的攻略非常豐富，從步行路線、開戶預備的資料，以至整個行程時間表，均詳細逐一列出。

Recently, apart from traditional social platforms like Instagram and Facebook, the “Xiaohongshu” has been a very popular means to help with promoting sales and marketing amongst the younger generation. There are a lot of small-middle scale enterprises which use this platform to help with promotion of their products. There are quite a few successful examples where after the stores get recommended by internet users, there are people lining up outside to purchase their goods.
This Chinese version Instagram has over 0.3 billion users. The most active users are youngsters born after 1990 and 1995 - including over 80% users aged below 35, and over 90% female users, around half or above users are middle-income groups.
How does Xiaohongshu function as business partners? How can you utilise Xiaohongshu to attract more potential customers? If you are a business man, is it an effective method to be using Xiaohongshu platform to sell and advertise your products? Can you grasp precious business opportunities from it? Let’s have a look at a few successful cases today!

近來，除了IG，Facebook等媒介外，內地非常普及利用小紅書來幫助促銷售， 尤其是年輕一代。香港很多中小企也用它來做推廣產品的方式，成功的例子不少，很多商鋪經過網民激烈推介後，都出現人龍排隊搶購。
這個「中國版Instagram」使用人數超過3億人。其中最活躍的用戶是90後和95後的年輕人，有超過80%的用戶年齡在35歲以下，女性使用者則超過90%，其中一半以上更是來自中產。
小紅書是怎樣運作來合拍生意顆拌？怎樣利用小紅書來吸引更多潛在客戶呢？如果是商家，在「小紅書」平台上售賣及宣傳產品是否有效？你能把握機會從中找到商機嗎？今天讓我們來看看幾個成功案例吧!

Tai Leong Cheong Kei in Macau
Tai Leong Cheong Kei in Macau is a local loyalty brand which has been open for over 100 years, and very well known eatery amongst the Macau citizens. Their upscale curry paste utilises many types of spices and their recipe has lasted for 3 generations.
The curry paste can be used to produce dishes like fried curry crab, curry beef briskey, curry fishballs, or can be used to accompany noodles as a late night dish. The overall taste is chilly layered with fresh spices. Quite a few restaurants in Macau use it to cook curry dishes, and the price is quite reasonable too, as each one only costs $45, no wonder it attracts the attention of quite a lot of mainland online users!
This curry paste is very popular amongst the Xiaohongshu, with the online users’ strong recommendation, Tai Leong Cheong Kei often has a long line of around 20 people outside the storefront, such that the store has a notification that requires purchase of only 3 bottles per person.

澳門大良昌記
澳門大良昌記是當地的乾貨老字號，開業過百年，是澳門街坊的廚房老友。正名為上等咖哩油，據說配方已經傳承三代，用多款香料秘製而成。
咖喱油可以用來製作咖喱炒蟹、咖喱牛腩、咖喱魚蛋等等菜式，又或作宵夜拌麵同樣吸引，整體味道香辣，亦帶香料味，辣得有層次，傳聞澳門有不少餐廳都是用其煮咖喱，傳聞澳門有不少餐廳都是用其煮咖喱；而且價錢非常實惠，一瓶只賣$45，難怪吸引大量內地網民關注！
這咖哩醬在小紅書爆紅，網民激烈推介後，大良昌記門外經常出現人龍，長達近20人，非常誇張！ 店舖更貼出告示規限每人每日只限買3瓶。

There is a pastry store in Shenzhen named “Bau Master Cake” which attracts the attention of a lot of Hong Kongers, their signature meat floss bun has become a hot promotion in Xiaohongshu, and has become a famous photogenic store.
The meatfloss bun in “Bau Master Cake” has received a lot of great comments on Xiaohongshu. Some online users have stated that they have queued up for over 2 hours in order to be able to purchase it, hence shows how popular it is. Recently, there are online users who have seen Hong Kongers in the Shenzhen train carts holding one or two bags of “Bau Master Cake” pastries.
Hong Kongers can purchase their wanted goods from Xiaohongshu through ordering from the retailers. Retailers can deliver the products from the Mainland according to their needs, the product delivery service can even be done within the same day.
This online shopping method not only can save customers’ time and effort, it can also enable them to taste the nice food as recommended by Mainland online users at their own home. Through promotions from Xiaohongshu and online users, the purchasing culture reflects on how both places have been enhancing tightly on their economical and cultural exchange.

深圳一間名為「鮑師傅」的糕點店吸引了大量港人注目，其招牌肉鬆包更成為小紅書熱爆推介，被喻為網紅打卡店。
「鮑師傅」的肉鬆包在小紅書上獲得了大量好評-- 有網友指出，他們排隊超過兩小時才能購買，顯示了其受歡迎程度。近日有網民在深圳地鐵車廂內發現不少港人拿著一二袋「鮑師傅」糕點。
港人只需在小紅書上看到喜歡的商品，即可向代購下單。代購商家會根據消費者的需求將商品從內地運送到香港，甚至能在當天即送達消費者手中。
這樣的網購模式，不僅節省了消費者的時間和精力，還能讓他們在家中即可品嚐到內地的網紅美食。透過小紅書和網紅推廣，代購業的興起反映出兩地間日益緊密的經濟和文化交流。

Data from Xiaohongshu's 618 promotion shows that the number of products participating in Xiaohongshu's 618 promotion has increased by about 5 times year-on-year, and the average number of daily purchasing users has increased by about 4 times year-on-year; the average daily number of e-commerce live broadcasts has increased by more than 3 times year-on-year. The relevant person in charge of Xiaohongshu's e-commerce said that the next step will be to attract more brands to join and enhance the transaction experience.

小紅書618數據顯示，今年參與小紅書618的商品數量按年增長約5倍，日均購買用戶數按年增長約4倍；電商直播日均開播場次按年增幅均超過3倍。 小紅書電商相關負責人表示，下一步將吸引更多品牌入駐，提升交易體驗。

According to Dian News, SAR government officials attach great importance to communicating with citizens through social media. After joining Weibo at the beginning of this year, Chief Secretary for Administration Chen Guoji announced yesterday that he would join the very popular social platform "Little Red Book" in the Mainland. Shortly after the account was opened, some mainland netizens left messages to welcome it.

Chen Guoji uploaded a 26-second video, in which he stood in front of the doorplate of "Office of the Chief Secretary for Administration" and introduced himself to netizens. He expressed his hope to share the policies and measures of the SAR government with the people in the Mainland to promote exchanges between each other, and asked everyone to follow his Little Red Book account to learn more about his daily work.

(Screenshot of Chen Guoji's Little Red Book account)

據點新聞報道，特區政府官員都十分重視通過社交媒體與市民溝通，政務司司長陳國基繼在今年年初加入微博後，昨日宣佈加入內地非常受歡迎的社交平臺「小紅書」。賬戶開設不久，已有內地網民留言錶示歡迎。

陳國基上傳了一段長26秒的視頻，見他站在「政務司司長辦公室」的門牌前，嚮網民介紹自己，錶示希望嚮內地民眾分享特區政府的各項政策和措施，促進彼此之間的交流，叫大家關註其小紅書號，了解更多他的日常工作。

（陳國基小紅書賬號截圖）

Social media has developed rapidly and has become the main channel for us to obtain information. It is also an indispensable part of our daily life. Especially the recent craze of the mainland social platform "Little Red Book". Many mainland tourists will share their food, drink and entertainment guides in Hong Kong on Little Red Book, which has attracted a large number of people to check in places and streets that were not originally tourist attractions, such as the Old Yau Ma Tei Police Station and McDonald Road. With the changing times, in addition to Facebok and IG commonly used by Hong Kong people, different social media in the mainland have also set off various crazes. What are the popular Little Red Book, Douyin, Weibo, and WeChat?

The four major social media in the mainland:

Little Red Book: an online shopping and social app, known as the "Chinese version of Instagram"

Douyin: a video app that can record 15-second short videos with built-in special effects

Weibo: a micro blog social networking site that can quickly publish text messages or images, known as the "Chinese version of Twitter"

WeChat: similar to WhatsApp, it is a mobile communication software that can send text and voice messages, images, and pictures, and can also expand the circle of friends

Little Red Book Everyone can be an Internet celebrity

Xiaohongshu, known as the "Chinese version of Instagram", currently has more than 200 million monthly active users. I believe that most Hong Kong people will not be unfamiliar with it. Recently, many mainland netizens have taken videos and shared "guides" on the mainland video platforms "Xiaohongshu" and "TikTok", recommending tourists to buy second-hand CCD cameras at open-air second-hand stalls in the Apliu Street area of ​​Sham Shui Po, claiming that the prices are cheap and cost-effective, praising it as a treasure hunting place, and even calling Hong Kong a "CCD paradise", which has caused a retro craze and snapped up nostalgic cameras, and has a great influence. Xiaohongshu users have also recently spread the Hong Kong pilgrimage travel guide, selecting many local places and streets that are not tourist attractions, such as the old Yau Ma Tei Police Station and McDonald Road, which attracted a lot of people to check in.

In fact, Xiaohongshu is a popular online shopping and social APP in the mainland, and also focuses on sharing "content that can really be used in daily life". The recommended content for each user is different, and everyone can accurately display the content that users are interested in without having to search specifically. The operation method is similar to Instagram, with an interface mainly based on pictures and videos, publishing filters, posting private messages, liking and sharing, and other social functions. Users can share beauty, outfits, food, etc.; they can also simply record the big and small things in life, and even have the opportunity to package themselves into Internet celebrities through the power of "labels".

TikTok 15-second short video craze

"TikTok" is a social application for mobile phone videos. It has been online since September 2016 and has 1.06 billion registered users. Ordinary users can record 15-second short videos, which can easily complete lip syncing. There are different songs and filters for users to choose to create short videos and upload them to the platform. Many users are keen on making "Mizu" singing or dancing short videos. Another feature of Tik Tok is that users can respond to other short videos by shooting short videos. With the tag aggregation function, many "Tik Tok hits" have been created with the same song, the same special effects, the same set of actions, the same situation, etc. For example, the flower dance in the new song "Flower" by Jisoo (Kim Ji-soo), a member of the Korean girl group Black Pink, has become popular on Tik Tok, attracting netizens to play hundreds of versions.

The content of Tik Tok and Tik Tok has long expanded from music and creative short videos to a variety of content such as life, economy, business, and even politics. In Hong Kong, Tik Tok and Tik Tok are not as popular as mainstream platforms such as Facebook and Instagram, but they are very popular in the circle of primary and secondary school students, and many well-known artists use them to get closer to their "fans" in the mainland.

Weibo can publish micro blogs in real time

Sina Weibo is a micro blog social website launched by Sina (Sina) and is very popular in the mainland. Unlike Facebook, Weibo is known for its speed, simplicity and precision. Anyone who registers as a user can post text messages or images anytime and anywhere through the web or mobile phone and share them with others instantly. Sina Weibo has a large number of Chinese users in China, Hong Kong and Taiwan due to the celebrity effect, and it also supports a wide range of mobile device software. The convenience of Weibo has made it popular, and celebrities, artists, politicians and senior officials in the city have registered.

The functions of Sina Weibo are basically the same as those of Twitter, and it is called "China's version of Twitter"; it is also nicknamed "Harmonious Twitter" because of its strict filtering and censorship.

WeChat Expand your circle of friends

WeChat, launched by the mainland company Tencent, is China's largest social media platform. It is a smartphone application that sends text and voice messages, images, and pictures through the Internet and supports group chats. WeChat has more than 1.2 billion active users per month. From instant messaging to built-in games, from applets to WeChat payments, users can complete all of the above operations with one click. WeChat has similar functions to WhatsApp. It is a smartphone application that sends text and voice messages, images, and pictures through the Internet and supports group chats.

WeChat itself is completely free, and there is no charge for using any of its functions, but it is marked as "17+" in Apple's App Store, which may contain sexual content. The biggest difference from general mobile communication software is that WeChat has a function that allows users to randomly find new friends or express their feelings to unknown people, thus expanding their circle of friends.

社交媒體發展迅速，成為我們獲得資訊的主要渠道，也是日常生活中不可或缺的一部分。尤其是近來內地社交平台「小紅書」的熱潮，不少內地旅客會在小紅書分享香港的吃喝玩樂攻略，令本來不是旅遊景點的地方及街道，如舊油麻地警署、麥當勞道等，引來打卡人潮。時代改變下，除了港人常用的Facebok、IG外，內地不同社交媒體同樣掀起各種熱潮，現在流行的小紅書、抖音、微博、微信到底又是什麼？

內地主要4大社交媒體：

小紅書：網路購物和社交App，外界稱為「中國版的Instagram」

抖音：拍片App，可利用程式錄製15秒鐘的短片，並內建特效

微博：微型網誌社交網站，可快速發佈文字訊息或圖像，被稱為「中國版twitter」

微信：與WhatsApp功能類似，為流動通訊軟件，可發送文字和語音訊息、影像、圖片，更可拓展交友圈

小紅書 人人都能當網紅

有「中國版Instagram」之稱的小紅書，目前有超2億+月活用戶，相信大部分香港人也不會陌生，近來內地影音平台「小紅書」及「抖音」，有不少的內地網民拍片及分享「攻略」，推介遊客到深水埗鴨寮街一帶的露天二手攤檔購買二手CCD相機，標榜價錢便宜、性價比高，盛讚是尋寶地，甚至稱香港是「CCD天堂」，引起一股復古熱潮，搶購懷舊相機，影響力甚大。小紅書的用家最近也瘋傳香港朝聖旅遊攻略，精選本地多個不是旅遊景點的地方及街道，如舊油麻地警署、麥當勞道等，便引來不少打卡人潮。

事實上，小紅書為內地人氣的網路購物和社交APP，也注重分享「日常生活中真正能實際用到」的內容，對每個用家的推薦內容都不同，大家不用特意搜尋便能準確地展示用家有興趣的內容。操作方式與Instagram差不多，以圖片和影音為主的介面呈現、發佈濾鏡、發文私訊按讚分享等社群功能。用戶可分享美妝、穿搭、美食等；也能單純紀錄生活大小事，甚至也有機會透過「標籤」的力量，將自己包裝成網紅。

抖音 15秒短片的熱潮

「抖音」是一款行動電話上影片的社群應用程式，自2016年9月上線，注冊用戶已達10.6億。普通用戶可錄製15秒鐘的短片，能輕易完成對口型，並設有不同的歌曲及濾鏡（Filter）等讓用戶自行選擇以創作短片上載至平台，不少用戶均熱衷於製作「咪咀」演唱或跳舞短片。抖音另一特色是可供用戶以拍攝短片方式回應其他短片，加上標籤聚合功能，因此造就不少以同一首歌、同一種特效、同一組動作、同一個情境等而創出的「抖音神曲」熱潮，就如近來韓國女團Black Pink成員Jisoo（金智秀）新歌《Flower》中的花朵舞，於抖音爆紅，引來各網民玩出千百種版本。


而抖音及Tiktok的內容早已從音樂創意短片拓展到生活、經濟、商業，甚至政治等五花八門、無所不包的內容。在香港，抖音及Tiktok受歡迎程度未如Facebook及Instagram等主流平台，不過在中小學生圈子十分受歡迎，亦有不少知名藝人使用以拉近與內地「粉絲」距離。

微博 可即時發布微型網誌

新浪微博是由新浪（Sina）推出，於內地十分流行的微型網誌社交網站。有別於 facebook，微博以快、簡、精見稱，任何人只要登記成為用戶，便可透過網頁或手機隨時隨地發佈文字訊息或圖像，即時跟別人分享。新浪微博因明星效應而擁有大量中港台華人用家，流動裝置軟件支援種類亦多。微博的方便促使它爆紅，城中名人、藝人、政要、高官紛紛註冊。

新浪微博的功能基本上與twitter大同小異，被稱為「中國版twitter」；亦因其嚴密過濾及審查被戲稱為「和諧twitter」。

微信 拓展交友圈

由內地公司騰訊推出的微信（WeChat），作為中國最大的社交媒體平台，是一款通過網絡發送文字和語音訊息、影像、圖片，並支援分組聊天的智能手機應用程式。微信每月活躍用戶超過12億，從即時訊息到內建遊戲，從小程序到微信支付，用戶皆可一鍵完成以上所有操作，微信和WhatsApp功能類似，是一款通過網絡發送文字和語音訊息、影像、圖片，並支援分組聊天的智能手機應用程式。

微信軟體本身完全免費，使用任何功能都不會收取費用，但在蘋果公司的App Store中被標記為「17+」，可能包含有關性的內容。與一般流動通訊軟件最大的不同是，微信有功能讓用戶隨機找到新朋友，或是將心情抒發給未知的對象，拓展交友圈。

Xiaohongshu has long been the most credible content platform in the Chinese-speaking world. Whether choosing skincare products, searching for restaurants, or planning travel itineraries, more and more users are no longer choosing traditional search engines, but instead directly opening Xiaohongshu.

This trend has also led more and more brands to consider: Should we operate a Xiaohongshu account? The answer is actually quite clear—you absolutely must. But more crucial than simply "opening an account" is: you must choose a professional account, not a regular personal account.

What is a Xiaohongshu professional account?

Simply put, a Xiaohongshu professional account is an account type designed for brands, businesses, or merchants. Compared to regular user accounts, it has more marketing tools. If you want to promote yourself long-term on Xiaohongshu, or even run ads and collaborate with content creators, a professional account is your first step.

Why can't you just use a regular account?

Many brands initially use regular accounts to post on Xiaohongshu, but this approach has several limitations for brand promotion:

Accounts without the blue verification mark are easily mistaken for unofficial accounts by users, making it difficult to build trust.
Regular accounts don't support targeted advertising, can't view advanced data, and therefore struggle to optimize content and strategies.
Unverified accounts cannot collaborate with creators through the official platform, and their posts are easily flagged as commercial content by the system, facing the risk of traffic restrictions. In short, regular accounts can only "post," lacking the basic functions needed for brand operation, making it difficult to establish a stable promotion system on the platform.

Why can't you rely solely on product seeding for promotion?

Many brands initially use KOL/ordinary user seeding as their primary promotional method, but if they rely solely on third-party posts, they will lack a unified external communication channel and will naturally fail to obtain firsthand user data.

Once you open a Professional Account, your brand can:

Appear as an "officially verified account" in user search results, building trust.

Compile brand information and event content, accumulating brand assets and creating relevant content on the platform.

Interact directly with potential customers, improving conversion rates and strengthening fan engagement.

What can a Professional Account do?

After opening a Xiaohongshu Professional Account, you will gain the following practical functions:

1. Unlock advanced marketing tools
Applying for a Professional Account is a prerequisite for opening the "Spotlight Platform" (precision advertising) and the "Dandelion Platform" (KOL collaboration). In other words, to officially start marketing and promotion, you must first open a Professional Account.

2. Enhance official identity and credibility
Professional Accounts come with Blue Certification, which is the official verification for business accounts on the Xiaohongshu platform. For new users encountering a brand for the first time, this official label effectively enhances trust and helps build a more stable and professional brand image.

3. Building a Brand Store and Driving Traffic
Professional accounts can enable Xiaohongshu's store function. To drive traffic to Taobao or Tmall, targeted advertising is needed to redirect users to product pages, achieving a one-stop conversion from content to purchase.

Conclusion
If you want to officially launch your brand marketing journey on Xiaohongshu, opening a professional account is the most basic and crucial step. It's not just about identity verification; it's also the entry point to unlocking the platform's commercial functions and data insights.

We recommend that brands complete account opening and verification as early as possible to lay a solid foundation for subsequent promotional strategies. If you have further needs or want to learn more about how to use professional accounts, please contact us for one-on-one personalized consultant support.

Since the customs clearance between Hong Kong and the mainland, the exchanges between the two places have become more frequent, attracting many mainland Internet celebrities to travel to Hong Kong, and share their strategies online after absorbing their experiences. Recently, there is a new term in the mainland called "Special Forces Tourism", which means a way of travel that has become popular among young people recently, using the shortest time and the least cost to visit the most attractions, challenging the physical limits like special forces.

Some netizens talked about their experience of "Special Forces Tourism" on Xiaohongshu, and recently listed the "9 most popular cities for budget travel in 2023", and Hong Kong, where food and accommodation are quite expensive, ranked third. It turns out that there are really ways to travel cheaply in Hong Kong. Some netizens shared their experience and pointed out that there are many places in Hong Kong that provide free accommodation. Based on the opinions of mainland netizens, they shared 3 places, one of which even provides food and accommodation!

1. Cooling Center

Hong Kong will open temporary cooling centers for people in need in hot weather. Some netizens in the mainland posted a post titled "Hong Kong Heat Warning: Temporary Cooling Centers Open for Sleeping on July 6" and "The Hong Kong Home Affairs Department will continue to open 19 community halls and community centers as temporary cooling centers today."

The content of the article is the location, opening conditions and opening hours of the cooling centers in various parts of Hong Kong, Kowloon and the New Territories. On the surface, there is no word of recommendation in the article. However, at the end of the article, there are tags such as "#Hong Kong Tourism #Hong Kong Life #Tourism Special Forces #Good Summer Resort #Hong Kong Travel", which seems to be irrelevant to the original meaning of the establishment of the cooling center.

2. CUHK Campus

Another "free accommodation" recommended by mainland netizens is the Chinese University campus. The netizen who shared the post directly stated in the topic "CUHK Free Campus Accommodation Guide (Intrusion)", and pointed out that "the seats in the Ho Sin Hang Engineering Building are equipped with charging sockets; the campus has a 24-hour study space where you can stay overnight", and introduced the location of lockers and showers, and recommended 24-hour WIFI on campus. Some netizens responded that a student ID card is required to enter the campus, while others said that you only need to register your ID card to enter.

3. Wan Chai Sikh Temple

The Sikh Temple in Wan Chai has "free accommodation for up to 15 days for new arrivals in need" and "provides about 5,000 free meals every week", emphasizing that "the temple is open to the public, regardless of religious beliefs, skin color and race, you can stay."

A mainland netizen posted a message saying

This religion is open to everyone, and everyone is welcome. It opposes caste differences. Although it provides free meals, it will not persuade you to join the religion. As soon as we entered the door, before we asked, a turbaned uncle came over and asked us to take off our shoes and put on our turban. We can eat on the second floor, please take the elevator here.

Netizens praised the environment of the Wan Chai Sikh Temple as "much cleaner than the Sikh Temple in India", and shared photos of the "free dinner" and masala milk tea that night.

Many netizens expressed curiosity about the "free accommodation" for Hong Kong tourism, and some asked about the sanitary conditions in the Chinese University, while others said that the shower room was "okay" as a person who had experienced it. At the same time, some people asked about the quality of the "free dinner" at the Sikh Temple.

自從香港與內地通關後，兩地交流更加頻繁，吸引了很多內地網紅都來港旅遊，吸收經驗後在網上分享攻略，最近內地有個新興名詞叫「特種兵旅遊」，意思是指最近在年輕人中流行的一種旅遊方式，用最短時間和最少費用來遊玩最多景點，像特種兵一樣挑戰身體極限。

有網民就在小紅書中，大談「特種兵旅遊」的經驗，近日更列出「2023年最適合窮遊的9大熱門城市」，而食住均相當昂貴的香港竟然位列第3。原來窮遊香港真的有方法，有網友分享經驗指出香港有很多地方都免費提供住宿，綜合內地網民意見，他們分享了3個地方，其中一個更是包食包住！


1.避暑中心

香港在酷熱天氣的情況下都會開放臨時避暑中心供給需要人士使用，內地有網民就以「香港酷熱警告7月6日開放臨時避暑中心睡覺」為題，貼出「香港民政事務總署今日繼續開放19間社區會堂和社區中心作臨時避暑中心」的帖文。

在文中內容為避暑中心位於港九新界各處的地點、開放條件以及開放時間外，表面看來，文中未有半句推介字眼，不過，在文末卻有「#香港旅遊 #香港生活 #旅遊特種兵 #避暑好地方 #香港旅行」的標籤字眼，但似乎跟避暑中心成立的本義並不相關。

2.中大校園

而另一處內地網友推薦的「免費住宿」就是中文大學校園，分享的網民在主題中直接表明「中大免費校內住宿攻略(亂入)」，文中指出「何善衡工程學大樓的座位都帶充電插座；本園有24小時學習空間，可以過夜」，更介紹儲物櫃及淋浴間的位置，還推介校內有24小時WIFI。有網民回應指，要進入校園是需要學生證，也有人指只需登記身份證即可入內。

3.灣仔錫克教廟

位於灣仔的錫克教廟，設有「為新來港有需要人士免費提供長達15天住宿」，而且「每星期提供約5,000份免費餐點」，強調「廟對外開放，無論宗教信仰、膚色及種族，均可入住。」

有內地網民就發文指

這個教對所有人大門敞開、來者是客，反對種姓差別，雖然免費提供吃飯，但也不會勸你入教。剛一進門，沒等我們發問，包頭巾的大叔就湊了過來，請到裡面脫鞋、並包上頭巾。二樓可以吃飯，請這邊坐電梯上去。

網友大讚灣仔錫克教廟的環境「比印度錫克教廟可乾淨多了」外，更分享當晚的「免費晚餐」圖片以及馬薩拉奶茶。

不少網民都對於香港旅遊「免費住宿」表示好奇，也有人會詢問中文大學校內的衛生條件，有人則以過來人的身份表示淋浴間「可還行」。同時又有人問錫克教廟的「免費晚餐」質素。

Recently, many netizens in China (or Hong Kong and Taiwan) use Xiaohongshu to find out what special tourist attractions there are, as well as restaurant recommendations or useful beauty products. Basically, items that are "certified" by Xiaohongshu will have a huge increase in popularity. Because of the success of the Xiaohongshu platform, even other brands have to follow suit to build their own versions of Xiaohongshu. Many netizens have revealed that WeChat is testing the Xiaolushu function.

The impact of Xiaohongshu's success is not limited to tourist attractions, restaurant recommendations and skin care products, but has also inspired other brands to start building their own versions of social platforms. Among them, the Xiaolushu function that WeChat is currently testing has become the focus of attention. Its interface design and waterfall display are similar to those of Xiaohongshu, with rich content and easy to use. Although the Xiaolushu function is currently only open to a small number of users, the interest it has aroused has become a topic that users are looking forward to.

The Xiaolushu function that WeChat is currently testing has an interface design that is very similar to Xiaohongshu. The pictures also use waterfall display, and there are also text explanations and likes functions inside. In addition, the "Look" interface also displays functions such as hot spots, watching, and videos. If the picture and text function is added, it can be said that most of the browsing methods that users see on their mobile phones are concentrated in the same interface, making it simple and easy to use. However, only a small number of users are invited to test the "Little Green Book" function. In addition, "Little Green Book" is not the official name of this new function and has not been officially named yet.

近來不少國內（又或者港、台）網友會用小紅書，找找有甚麽特色旅遊景點，以至餐廳推介或好用的美容産品，基本上有小紅書「認證」的 item 都會人氣值大增。正因小紅書平台的成功，連其他品牌都要跟風建立自家版本的小紅書，不少網友進行爆料微信正在測試小綠書功能。

小紅書的成功影響不僅限于旅遊景點、餐廳推介和護膚品，更激發了其他品牌開始建立自家版本的社交平台。其中，微信現正測試的小綠書功能成爲話題焦點，其界面設計和瀑布流顯示與小紅書相似，內容豐富且易于使用。盡管小綠書功能現時只對少量用家開放，但其引發的興趣已成爲用戶期待的話題。

微信現正測試的小綠書功能，界面設計跟小紅書十分類似，圖片同樣采用瀑布流顯示，內裏還有文字解說及贊好等功能。另外，看一看界面也展示了熱點、在看、影片等功能，如果加上圖文功能的話，可說是用家在手機看到的大多數浏覽方式，都集中同一界面，使其變得簡單易用。不過現時只有少量用家獲邀測試小綠書功能，此外小綠書並非這項新功能的正式名稱，現時並未有官方命名。

It is the peak season for durian, and many durian lovers have already set out! Recently, a Xiaohongshu netizen highly recommended Hong Kong durian, lamenting that the king of fruits is sold at a "bargain price", and you can completely realize durian freedom here! In addition to the Yau Ma Tei fruit market, Sham Shui Po's "Durian Street" has also become a must-visit place for mainland tourists. Some netizens shared that they bought two four-pound durians there for only $150, and they can be opened and eaten immediately, and each piece of fruit flesh is fresh and plump!

Sham Shui Po Durian Street has become a new favorite of Xiaohongshu netizens
The price of durian in Hong Kong is lower than that in the mainland. According to Xiaohongshu netizens, buying durian in the mainland often costs ¥140-180 per piece, but buying it in Hong Kong is half the price in minutes, so eating durian has been included in the must-do list of many mainland tourists when visiting Hong Kong.

In the past, the best places to eat durian were mostly the Yau Ma Tei fruit market, but recently Sham Shui Po has become a new favorite for mainland durian fans, and a street market has been named "Durian Street", attracting many durian lovers to visit. According to netizens on Xiaohongshu, if you leave from Exit C2 of Sham Shui Po and walk straight for about 5 minutes, you will reach the legendary "Durian Street", which is located near the West Kowloon Center.

Mainland netizens: "I am so envious that I want to shout"
The post on Xiaohongshu recommending Hong Kong durian has attracted many netizens to discuss, and some durian lovers even said "I am so envious that I want to shout", because the person in question just bought a durian in the mainland for ￥180; there are also a number of netizens who said "this is too cheap", and some even reminded that fruits cannot be passed through customs, otherwise they will be confiscated by customs.

目前正是榴蓮盛產季節，不少榴槤愛好者已經出動！近日，有小紅書網民大推香港榴槤，感嘆水果之王竟售「白菜價」，完全可以在這裏實現榴槤自由！除了油麻地果欄，深水埗的「榴槤一條街」也成為內地旅客指名必訪之地，有網民分享在該處僅用$150就買到兩個四斤的榴槤，而且可以即開即食，每件果肉都新鮮飽滿！

深水埗榴槤一條街成小紅書網民新寵
香港榴槤價格較內地低，據小紅書網民分享，在內地買榴槤動輒就要¥140-180一個，在香港買的話分分鐘便宜一半，所以食榴槤被不少內地旅客列入來港必做清單。


以往推介食榴槤的好去處不外乎油麻地果欄，不過近日深水埗一躍成為內地榴槤迷新寵，街市一處更被封為「榴槤一條街」，引來不少榴槤同好者專程到訪。據小紅書網民分享，從深水埗C2出口離開，直行5分鐘左右就能到達傳說中的「榴槤一條街」，位置就在西九龍中心附近。

內地網民：「羨慕到想喊」
小紅書的香港榴槤推介帖文引來不少網民熱議，更有榴槤愛好者直呼「羨慕到想喊」，皆因當事人剛在內地用￥180買了一個榴槤；也有一眾網民錶示「這也太便宜了」，其中還有人提醒水果不能過關，不然會被海關沒收。

There are often interesting and hot topics posted by netizens on Xiaohongshu. Recently, a mainland tourist discovered a little-known hidden delicacy while traveling in Hong Kong. Once the topic came out, it attracted many responses, and after being promoted by netizens, it became a popular souvenir. It turned out that they were interested in the products of "Lou Shang", a chain seafood store in Hong Kong. Let's take a look at the 10 must-buy snacks recommended by them that can make them buy them back like crazy!

Mainland netizens actively posted their spoils of shopping in Lou Shang on Xiaohongshu. The first is soft fried squid tempura. I like it because it is crispy on the outside and soft on the inside, and it is full of freshness. The second is mushroom crispy chips, because it is not common in other places, and it is a healthy snack. The third is the original Thai crispy durian, which is crispy and fragrant. The fourth is the American intestinal prunes (containing probiotics). Netizens specifically noted that they wanted the one with probiotics, which can help detoxify. The fifth is the grilled scallop skirt, which is the most popular one. Netizens believe that buying in Lou Shang is guaranteed. The sixth is blue cheese cubes, which also have another original cheese cubes on the netizens' crazy repurchase list. The seventh is whole roasted dried shrimp, which also has a spicy flavor to choose from, suitable for different people's tastes. The eighth is Japanese CHOYA plums (alcohol content is about 7%), and netizens praised that they can drink plum wine anytime in the future. The ninth is peanut almond crisps, and netizens prefer healthy snacks. Finally, there is wasabi sesame fish strips, which also has an original flavor, but most netizens recommend the wasabi flavor as it is special and rare.

Soft fried squid tempura
Shiitake crisps
Thailand original crispy durian
American intestinal prunes (containing probiotics)
Roasted scallop skirts
Blue cheese cubes
Whole roasted dried shrimp
Japanese CHOYA plums (alcohol content is about 7%)
Peanut almond crisps
Wasabi sesame fish strips

In addition to snacks, netizens also piled up a variety of ginseng, antlers and seafood, and they believe that buying upstairs is more guaranteed in quality. In addition, it can be freely matched into gift boxes, and it is decent enough to be combined into souvenirs. Among them, netizens recommend: Canadian ginseng, seafood gift boxes, peach gum gift boxes, morels, abalone, and fish maw. Mainland netizens praised the clear product descriptions of the store upstairs, which made them feel at ease to buy. On the contrary, they try to avoid shopping in ginseng and seafood stores outside, fearing that they may be cheated at any time.

Canadian ginseng
Seafood gift box
Peach gum gift box
Morels
Cordyceps flower
Abalone
Fish maw

在小紅書經常有網民發錶有趣熱話。近期有內地遊客在香港遊玩時發現少為人知的隱世美食。話題一出，便引來不少人回應，經過網民狂推後變成人氣手信。原來他們看中的是香港一間連鎖海味店「樓上」的產品，一齊看看他們推介的其中10大隱世樓上必買零食是什麼，竟然可以令他們瘋狂回購！

內地網民在小紅書上踴躍發錶自己在樓上掃貨的戰利品。第一是軟炸魷魚天婦羅，喜歡它外脆內軟，而且鮮味十足。第二是香菇脆片，因為其他地方不常見，加上是健康小吃。第三是泰國原味脆榴槤，夠脆榴槤又香。第四是美國健腸西梅乾 (含益生菌)，網民特別註明要有益生菌的那一種，可以幫助排毒。第五是烤貝柱裙邊，這個是其中最受歡迎的一款，網民認為在樓上購買有信心保證。第六是藍芝士粒，這個還有另一款原味芝士粒同樣列入網民瘋狂回購清單。第七是原隻烤蝦乾，同樣另有辣味可以選擇，適合不同人的口味。第八是日本CHOYA梅子(酒精含量約7%)，網民大讚以後隨時可以喝梅酒。第九是花生杏仁酥 ，網民偏嚮喜歡健康零食。最後是芥辣味芝麻魚肉條，這個另有原味，但大多網民都推介芥辣味夠特別而且少見。

軟炸魷魚天婦羅
香菇脆片
泰國原味脆榴槤
美國健腸西梅乾 (含益生菌)
烤貝柱裙邊
藍芝士粒
原隻烤蝦乾
日本CHOYA梅子(酒精含量約7%)
花生杏仁酥
芥辣味芝麻魚肉條

除了零食以外，網民亦大堆各種參茸海味，他們認為在樓上購買比較有品質保証。加上可以隨意配搭成禮盒，組合成手信送禮都夠體面。其中，網民推介的包括：加拿大花旗蔘、海味禮盒、桃膠禮盒、羊肚菌、鮑魚、花膠。內地網民大讚樓上店舖的貨品說明清晰，令他們放心購買。反而，他們盡量避免在外面的參茸海味店選購，擔心隨時不小心受騙。

加拿大花旗蔘
海味禮盒
桃膠禮盒
羊肚菌
蟲草花
鮑魚
花膠